Julie Mitzie

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The Disadvantages Of Traditional Advertising And Making Use Of The Internet For Advertising

The importance of advertising to drive up the amount of sales happening in your company and increase the brand name of your company can not be underestimated. It allows you grab the much needed attention of the public and provide them with useful information about the company or the product. While this sounds pretty straightforward on paper, transforming this in to actions is much more of a difficult task than when it is read.

There is the requirement for out of the box thinking that can dazzle the mind of a particular individual and leave him or her impressed with the quality of how the information was transmitted. This increases the chances of the person telling another person about the product or company, hence spreading the word.

Advertisements on the television have always been glammed up. While televisions provide an excellent platform for things like video marketing, the costs associated with TV ads are mind bogglingly high. The cost tends to be much higher if you want to screen your advertisement during the peak hours. Many are also worried about the return value of splashing out so much money. Nowadays set boxes allow a person to fast forward the advertisements when he or she is watching a recording. It is also a common practice to use the rest room or be on the phone during commercial breaks meaning not as many people are likely to miss out on an advertisement unless it is viewed for a great amount of time.

While radio ads tend to be cheaper, the lack of visual images and the short messages make it hard to memorize and remember any ads that play. While newspapers have been a strong and popular option, it is no secret that the use of newspaper is steadily declining with every passing year thanks to the rise of the internet where news is more accessible, which brings me to the next point. One of the most popular means of advertising is now the internet. The wide reach of the internet coupled with the cheap cost associated with displaying videos and finest branded content has made it an extremely viable option nowadays.

There is also the benefit that on the internet, ads can be specifically targeted to crowds of people you feel are more likely to be interested in what you are offering. This flexibility allows you to post tailored ads and content that is appealing to the relevant audience instead of having to post them at random and hope for the best. The multitude of video sharing websites and social media websites has further spurred the success of advertising on the internet.